Challenge
Design a logo for Ames Hotel
Ames Hotel is located in Vlore, Albania. The client hired me to design a logo for his hotel. The client provided the name of the business, and that he envisioned it to be a minimalistic/artistic logo. He was open to colors/fonts/shapes.
Solution
A minimalistic/artistic logo
When thinking of a hotel/building, my first thought is basic geometric shapes rectangular, triangle, square. And for the artistic side, wanted to include stars.
Logo Development
Sketch & explanation
Sketching helps my creativity flow. A paper to me is a canvas where I can create anything I envision. You will find me sketching when I am talking to my clients because most of my good ideas come from conversations with them.
The letter A and H are interacting with one another, where H is almost hiding between the straight lines that form the letter A. These letters have a geometric design, inspired by the architecture of the hotel (like a skyscraper only not as tall). The four stars, forming a “crown” on top, enlarging from left to right to give a sense of depth to the logo. Four stars because it is a 4 star hotel.
Logo design
Designing in Ai
The second step is designing the logo in illustrator (Ai). This is an important step because I transfer my sketch to a digital design and I can see better how it will look in real life. The challenging part was the space between the stars and the shape of the letter A. Thank the pen tool and pathfinder, I created this design.
Logo design
Finalizing small details
Typography: Futura Bold
Color: Black #000000
Logo introduction
Client Talk
I sent my international client a pdf with all the logo ideas for this project. Walked the client through all the stages of the design, sent him sketches, mockups and he loved this design. Hooray!!!
AMES Hotel business card mockup
AMES Hotel logo mockup design
Photos from the client
Challenge
Design a logo for Ames Hotel
Ames Hotel is located in Vlore, Albania. The client hired me to design a logo for his hotel. The client provided the name of the business, and that he envisioned it to be a minimalistic/artistic logo. He was open to colors/fonts/shapes.
Solution
A minimalistic/artistic logo
When thinking of a hotel/building, my first thought is basic geometric shapes rectangular, triangle, square. And for the artistic side, wanted to include stars.
Logo Development
Sketch & explanation
Sketching helps my creativity flow. A paper to me is a canvas where I can create anything I envision. You will find me sketching when I am talking to my clients because most of my good ideas come from conversations with them.
The letter A and H are interacting with one another, where H is almost hiding between the straight lines that form the letter A. These letters have a geometric design, inspired by the architecture of the hotel (like a skyscraper only not as tall). The four stars, forming a “crown” on top, enlarging from left to right to give a sense of depth to the logo. Four stars because it is a 4 star hotel.
Logo design
Designing in Ai
The second step is designing the logo in illustrator (Ai). This is an important step because I transfer my sketch to a digital design and I can see better how it will look in real life. The challenging part was the space between the stars and the shape of the letter A. Thank the pen tool and pathfinder, I created this design.
Logo design
Finalizing small details
Typography: Futura Bold
Color: Black #000000
Logo introduction
Client Talk
I sent my international client a pdf with all the logo ideas for this project. Walked the client through all the stages of the design, sent him sketches, mockups and he loved this design. Hooray!!!
AMES Hotel business card mockup
AMES Hotel logo mockup design