Rabbit Run Builder

Rabbit Run Builder

by | Sep 19, 2021 | Logo Design

Challenge

Fast like a rabbit

Rabbit Run Builders is a construction company in Maine. They want to emphasize their eco-friendly services and create a minimalistic logo. The rabbit was a must!

Solution

Eco-friendly like… 

Understanding the core values of this company, -to build eco-friendly houses- the logo needed to be organic, and earthy looking.

Logo Development

Sketch

The client had asked for an illustration of a rabbit to be on the logo, so sketching started with drawings of a rabbit in different positions, running, jumping, etc. 

Logo design

Designing in Illustrator (Ai)

I created 3 different illustrations of the rabbit and all for different purposes that represented the company.

First concept

Based on the first logo of the client, this concept is realistic and original. Playing with negative space, the illustration of the rabbit is very realistic. The font gives a rustic/vintage feeling to it. It is simple and understandable.

Second concept

Emphasizing the jump and the speed in this illustration to show that this company makes high promises and that they work hard to finish the projects in a realistically short time. The font is minimalistic, easy to read, and eyecatching.

Third concept

The rabbit is standing on his two feet looking at the title, it is moving and eye-catching. The rabbit was designed using low poly, green palette. Green is part of the environmentally friendly palette.

Logo design

Pushing further the second design

The second logo was the winner but we pushed it a little further, trying new concepts based on that one.

We create and build

For this design, I decided to make a low poly design for the rabbit. The reason is to show that this is a building company, puts pieces together to create. 

We are eco-friendly

For this design, I decided to create a thick circle and the text shaped inside of it. The circle symbolizes the earth – as an eco-friendly company.

We build houses

This company specializes in building houses and garages. To emphasize their target audience, I thought to add a roof on top of the rabbit illustration. With the word builders in bold and the roof, the company will attract the right clients.

Logo design

Changing the kind of roof

Designing a logo is all about small details. The client absolutely loved the idea of adding a roof to the logo, therefore he wanted to make it even more personal and creating the company’s roof specialty illustration (from the first logo to the second final logo).

Rabbit Run Builders business card mockup front (top) and back (bottom).

Color

Adding color

The color palette for this logo had a specific theme, the eco-friendly, earthly theme. Knowing the company works with wood, I added that element to the logo. 

Rabbit Run Builders logo van mockup

Final logo design 

Challenge

Fast like a rabbit

Rabbit Run Builders is a construction company in Maine. They want to emphasize their eco-friendly services and create a minimalistic logo. The rabbit was a must!

Solution

Eco-friendly like…

Understanding the core values of this company, -to build eco-friendly houses- the logo needed to be organic, and earthy looking.

Logo Development

Sketch

The client had asked for an illustration of a rabbit to be on the logo, so sketching started with drawings of a rabbit in different positions, running, jumping, etc.

Logo design

Designing in Illustrator (Ai)

I created 3 different illustrations of the rabbit and all for different purposes that represented the company.

First concept

Based on the first logo of the client, this concept is realistic and original. Playing with negative space, the illustration of the rabbit is very realistic. The font gives a rustic/vintage feeling to it. It is simple and understandable.

Second concept

Emphasizing the jump and the speed in this illustration to show that this company makes high promises and that they work hard to finish the projects in a realistically short time. The font is minimalistic, easy to read, and eyecatching.

Third concept

The rabbit is standing on his two feet looking at the title, it is moving and eye-catching. The rabbit was designed using low poly, green palette. Green is part of the environmentally friendly palette.

Logo design

Pushing further the second design

The second logo was the winner but we pushed it a little further, trying new concepts based on that one.

We create and build

For this design, I decided to make a low poly design for the rabbit. The reason is to show that this is a building company, puts pieces together to create. 

We are eco-friendly

For this design, I decided to create a thick circle and the text shaped inside of it. The circle symbolizes the earth – as an eco-friendly company.

We build houses

This company specializes in building houses and garages. To emphasize their target audience, I thought to add a roof on top of the rabbit illustration. With the word builders in bold and the roof, the company will attract the right clients.

Logo design

Changing the kind of roof

Designing a logo is all about small details. The client absolutely loved the idea of adding a roof to the logo, therefore he wanted to make it even more personal and creating the company’s roof specialty illustration (from the first logo to the second final logo).

Rabbit Run Builders business card mockup front (top) and back (bottom).

Color

Adding color

The color palette for this logo had a specific theme, the eco-friendly, earthly theme. Knowing the company works with wood, I added that element to the logo. 

Rabbit Run Builders logo van mockup

Final logo design 

Tufts CREATE Solutions

Tufts CREATE Solutions

by | Sep 12, 2021 | Logo Design

Challenge

1 logo 6 renewable energy sources

Tufts CREATE Solutions needed a logo for their research department. The logo has to show all sources of renewable energy combined together.

How do we design a logo with 6 elements that will look good in print, web, and different sizes?

Solution

Staying organic

The concept for this logo included lots of shapes and details, like solar panels and wind turbines. For this logo to be successful needed to have small details within a limit, so when it shrank in size will still be able to tell different renewable energy sources.

 

Sketch of the final Create Solutions logo

Logo Development

Sketch & explanation

It was easy to draw the sources of renewable energy but how do we put them in harmony with each other in a logo! After lots of brainstorming and inspiration mood boards, my team, at Tufts Uni and I decided on a circular logo with all elements within the circle and the titles around the outline.

Logo design

Designing in Sketch

My responsibility in the team was to illustrate the logo from scratch. We had discussed my sketches and on this stage I had to illustrate the logo digitally.

The elements presented were:

Sun
Wind Turbent
Tree
Solar Panel
River
Leafs

The first concept was the illustration of all elements. Negative space plays a huge role in this illustration but since this logo, is used in an education department, was better to not leave space for interpretation.

First concept was developed into a more bold and more detailed illustration. This was the final logo design.
Find the final logo design here.

Added text to the final concept will only be used in certain situations, mostly print.

Create Solutions logo mockup

Logo design

Color version

The color palette was inspired by the renewable energy sources color palette. The colors are realistic and bright. This logo is used in a research department for the global warming crisis and therefore, needed to be happy and bright to show the positive impact of these resources on the earth.

Logo 3D design

3D design

Pushing further this logo design by exploring how 3D elements would look in the colorful version. It is really interesting to see how reflections, gradients, and shapes give a different feeling to it.

This version of the logo was designed in Illustrator (Ai).

 

CREATE SOLUTIONS 3D concept

Tufts Create Solutions logo mockup design

Challenge

Design a logo for Ames Hotel

Ames Hotel is located in Vlore, Albania. The client hired me to design a logo for his hotel. The client provided the name of the business, and that he envisioned it to be a minimalistic/artistic logo. He was open to colors/fonts/shapes.

Solution

A minimalistic/artistic logo

When thinking of a hotel/building, my first thought is basic geometric shapes rectangular, triangle, square. And for the artistic side, wanted to include stars.

Logo Development

Sketch & explanation

Sketching helps my creativity flow. A paper to me is a canvas where I can create anything I envision. You will find me sketching when I am talking to my clients because most of my good ideas come from conversations with them.

The letter A and H are interacting with one another, where H is almost hiding between the straight lines that form the letter A. These letters have a geometric design, inspired by the architecture of the hotel (like a skyscraper only not as tall). The four stars, forming a “crown” on top, enlarging from left to right to give a sense of depth to the logo. Four stars because it is a 4 star hotel.

Logo design

Designing in Ai

The second step is designing the logo in illustrator (Ai). This is an important step because I transfer my sketch to a digital design and I can see better how it will look in real life. The challenging part was the space between the stars and the shape of the letter A. Thank the pen tool and pathfinder, I created this design. 

Logo design

Finalizing small details

Typography: Futura Bold

Color: Black #000000

Logo introduction

Client Talk

I sent my international client a pdf with all the logo ideas for this project. Walked the client through all the stages of the design, sent him sketches, mockups and he loved this design. Hooray!!!

AMES Hotel business card mockup

AMES Hotel logo mockup design

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AMES HOTEL Logo

AMES HOTEL Logo

by | Jun 12, 2021 | Logo Design

Challenge

Design a logo for Ames Hotel

Ames Hotel is located in Vlore, Albania. The client hired me to design a logo for his hotel. The client provided the name of the business, and that he envisioned it to be a minimalistic/artistic logo. He was open to colors/fonts/shapes.

Solution

A minimalistic/artistic logo

When thinking of a hotel/building, my first thought is basic geometric shapes rectangular, triangle, square. And for the artistic side, wanted to include stars.

Logo Development

Sketch & explanation

Sketching helps my creativity flow. A paper to me is a canvas where I can create anything I envision. You will find me sketching when I am talking to my clients because most of my good ideas come from conversations with them.

The letter A and H are interacting with one another, where H is almost hiding between the straight lines that form the letter A. These letters have a geometric design, inspired by the architecture of the hotel (like a skyscraper only not as tall). The four stars, forming a “crown” on top, enlarging from left to right to give a sense of depth to the logo. Four stars because it is a 4 star hotel.

Logo design

Designing in Ai

The second step is designing the logo in illustrator (Ai). This is an important step because I transfer my sketch to a digital design and I can see better how it will look in real life. The challenging part was the space between the stars and the shape of the letter A. Thank the pen tool and pathfinder, I created this design. 

Logo design

Finalizing small details

 

Typography: Futura Bold

Color: Black #000000

Logo introduction

Client Talk

I sent my international client a pdf with all the logo ideas for this project. Walked the client through all the stages of the design, sent him sketches, mockups and he loved this design. Hooray!!!

AMES Hotel business card mockup

AMES Hotel logo mockup design

Photos from the client

Challenge

Design a logo for Ames Hotel

Ames Hotel is located in Vlore, Albania. The client hired me to design a logo for his hotel. The client provided the name of the business, and that he envisioned it to be a minimalistic/artistic logo. He was open to colors/fonts/shapes.

Solution

A minimalistic/artistic logo

When thinking of a hotel/building, my first thought is basic geometric shapes rectangular, triangle, square. And for the artistic side, wanted to include stars.

Logo Development

Sketch & explanation

Sketching helps my creativity flow. A paper to me is a canvas where I can create anything I envision. You will find me sketching when I am talking to my clients because most of my good ideas come from conversations with them.

The letter A and H are interacting with one another, where H is almost hiding between the straight lines that form the letter A. These letters have a geometric design, inspired by the architecture of the hotel (like a skyscraper only not as tall). The four stars, forming a “crown” on top, enlarging from left to right to give a sense of depth to the logo. Four stars because it is a 4 star hotel.

Logo design

Designing in Ai

The second step is designing the logo in illustrator (Ai). This is an important step because I transfer my sketch to a digital design and I can see better how it will look in real life. The challenging part was the space between the stars and the shape of the letter A. Thank the pen tool and pathfinder, I created this design. 

Logo design

Finalizing small details

Typography: Futura Bold

Color: Black #000000

Logo introduction

Client Talk

I sent my international client a pdf with all the logo ideas for this project. Walked the client through all the stages of the design, sent him sketches, mockups and he loved this design. Hooray!!!

AMES Hotel business card mockup

AMES Hotel logo mockup design

Thanks For Watching

I'm Available for Hire or Freelance
Get a Free QuoteMy Portfolio

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