
Rabbit Run Builder
Challenge
Fast like a rabbit
Rabbit Run Builders is a construction company in Maine. They want to emphasize their eco-friendly services and create a minimalistic logo. The rabbit was a must!
Solution
Eco-friendly like…
Understanding the core values of this company, -to build eco-friendly houses- the logo needed to be organic, and earthy looking.

Logo Development
Sketch
The client had asked for an illustration of a rabbit to be on the logo, so sketching started with drawings of a rabbit in different positions, running, jumping, etc.
Logo design
Designing in Illustrator (Ai)
I created 3 different illustrations of the rabbit and all for different purposes that represented the company.

First concept
Based on the first logo of the client, this concept is realistic and original. Playing with negative space, the illustration of the rabbit is very realistic. The font gives a rustic/vintage feeling to it. It is simple and understandable.

Second concept
Emphasizing the jump and the speed in this illustration to show that this company makes high promises and that they work hard to finish the projects in a realistically short time. The font is minimalistic, easy to read, and eyecatching.

Third concept
The rabbit is standing on his two feet looking at the title, it is moving and eye-catching. The rabbit was designed using low poly, green palette. Green is part of the environmentally friendly palette.
Logo design
Pushing further the second design
The second logo was the winner but we pushed it a little further, trying new concepts based on that one.

We create and build
For this design, I decided to make a low poly design for the rabbit. The reason is to show that this is a building company, puts pieces together to create.

We are eco-friendly
For this design, I decided to create a thick circle and the text shaped inside of it. The circle symbolizes the earth – as an eco-friendly company.

We build houses
This company specializes in building houses and garages. To emphasize their target audience, I thought to add a roof on top of the rabbit illustration. With the word builders in bold and the roof, the company will attract the right clients.
Logo design
Changing the kind of roof
Designing a logo is all about small details. The client absolutely loved the idea of adding a roof to the logo, therefore he wanted to make it even more personal and creating the company’s roof specialty illustration (from the first logo to the second final logo).



Rabbit Run Builders business card mockup front (top) and back (bottom).
Color
Adding color
The color palette for this logo had a specific theme, the eco-friendly, earthly theme. Knowing the company works with wood, I added that element to the logo.

Rabbit Run Builders logo van mockup

Final logo design
Challenge
Fast like a rabbit
Rabbit Run Builders is a construction company in Maine. They want to emphasize their eco-friendly services and create a minimalistic logo. The rabbit was a must!
Solution
Eco-friendly like…
Understanding the core values of this company, -to build eco-friendly houses- the logo needed to be organic, and earthy looking.
Logo Development
Sketch
The client had asked for an illustration of a rabbit to be on the logo, so sketching started with drawings of a rabbit in different positions, running, jumping, etc.

Logo design
Designing in Illustrator (Ai)
I created 3 different illustrations of the rabbit and all for different purposes that represented the company.

First concept
Based on the first logo of the client, this concept is realistic and original. Playing with negative space, the illustration of the rabbit is very realistic. The font gives a rustic/vintage feeling to it. It is simple and understandable.

Second concept
Emphasizing the jump and the speed in this illustration to show that this company makes high promises and that they work hard to finish the projects in a realistically short time. The font is minimalistic, easy to read, and eyecatching.

Third concept
The rabbit is standing on his two feet looking at the title, it is moving and eye-catching. The rabbit was designed using low poly, green palette. Green is part of the environmentally friendly palette.
Logo design
Pushing further the second design
The second logo was the winner but we pushed it a little further, trying new concepts based on that one.

We create and build
For this design, I decided to make a low poly design for the rabbit. The reason is to show that this is a building company, puts pieces together to create.

We are eco-friendly
For this design, I decided to create a thick circle and the text shaped inside of it. The circle symbolizes the earth – as an eco-friendly company.

We build houses
This company specializes in building houses and garages. To emphasize their target audience, I thought to add a roof on top of the rabbit illustration. With the word builders in bold and the roof, the company will attract the right clients.
Logo design
Changing the kind of roof
Designing a logo is all about small details. The client absolutely loved the idea of adding a roof to the logo, therefore he wanted to make it even more personal and creating the company’s roof specialty illustration (from the first logo to the second final logo).



Rabbit Run Builders business card mockup front (top) and back (bottom).
Color
Adding color
The color palette for this logo had a specific theme, the eco-friendly, earthly theme. Knowing the company works with wood, I added that element to the logo.

Rabbit Run Builders logo van mockup

Final logo design